STRATEGI INOVASI DESAIN PODUK TAS FASHION KAYU MINDI DI KREBET PAJANGAN BANTUL YOGYAKARTA (Mitra: RUAYA di Krebet Pajangan Bantul)

STRATEGI INOVASI DESAIN PODUK TAS FASHION KAYU MINDI DI KREBET PAJANGAN BANTUL YOGYAKARTA (Mitra: RUAYA di Krebet Pajangan Bantul)

Yogyakarta has been known for a long time with the creative economy community and is known as a city for cultural and educational tourism. Especially in Bantul, as an export-oriented handicraft production warehouse, it is certainly an option for academics to obtain data and community assistance in order to contribute to increasing quality human resources who have high creativity. Currently, the creative industry has sufficient opportunity to transfer technology, both waste processing as the basic material for the creation of functional products with global competitiveness. The problems that are often faced by partners include: (1) it is necessary to increase exploration of contemporary design innovations that are in demand with strong market competitiveness, (2) need to increase human resources in the production and marketing sector based on strengthening E-Commerce, (3) need to improve design quality unique products as a strategy for branding corporation and strengthening marketing, (5) weak legal protection inherent in superior products in the form of HKI. The output targets to be achieved include; (1) Creating prototypes and superior export products based on design innovation, (2) HKI (Design Product Copyright), (3) Publication of Scientific Articles in National Journals, (4) Proceeding of the International Conference, (5) strengthening of the E-Commerce system for marketing governance, (6) Publication in Mass Media, (7) Partner Profile Videos. The activities carried out to achieve the target outputs agreed by Partners include: (1) conducting assistance activities for Studio Governance and Production Management, (2) conducting a design innovation workshop program to produce unique and competitive export superior products. high level, (3) Conducting IT-based E-Commerce strengthening workshop programs, (4) Assisting in design innovation-based production processes that were developed during mentoring with partners, (5) Conducting HKI registration regulatory and technical guidance programs by the HKI Extension Team, (6) Assistance in the process of drafting and registering HKI

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